Today on the blog we have a special Mark Feature
Mark is the MAN of successful businesses. Mark is usually seen as the man behind the scenes. But, really he is the OG entrepreneur. He’s run multiple successful businesses, even though he’s not one to brag. He’s the one that had a successful business when he was 7. He’s the one that convinced me it was a great idea to move to a new city and start a new business the day after we got married. Mark is the person that gave me the confidence to start my own business, and the one I go to for all my business advice. So, today, we’re throwing the mic to the one, the only, Mark Pasternack, so he can share his business wisdom.
How it Started
Ever since I can remember, I’ve been hustling one way or another. My parents weren’t the type to hand out freebies or pay $20 allowances. They paid us $0.25 max after a full day of chores. And then we still had to save, give, and set aside some for taxes. We’d make $.10 if we were lucky. One of my dad’s favorite mantras was something along the lines of “If you want something work for it, because it’s not going to be handed to you.” It was his way of saying get a job.
I started out selling skittles on the school bus in 2nd grade. I’d convinced my parents to take me to Sam’s Club where I would buy a 10 pack of skittles for $5 and sell each one for $2, making a profit of $15. This quickly led to having multiple paper routes, being a bagger at the local grocery store, scooping Graeters ice cream (if you’re from Ohio, you know how good it is), and being a server for a summer. I think I legally worked as many jobs as I could by the time I turned 16.
How it’s Going
When I turned 16 and needed to get a summer job so I could pay for a car, I knew I could make more money working for myself than any other job I could find at 16. It began by recording bands in my parents basement for $50/song and evolved into producing 20+ live local shows in the 3rd floor event space at Old Bag of Nails in Uptown Westerville. I’ll never forget the best night I ever had. I brought home $900 after paying the bands and tipping the waiters. That’s when the light bulb went off for me that entrepreneurship was my passion. Ever since, I’ve been starting, stopping, and thinking up new business ideas all the time (Just ask Nicole!). Now, not all of them have been a success. In fact, most haven’t. That’s all part of the journey.
The most successful businesses have shared three common strategies. I’ve used these strategies over and over again when building my businesses and I believe these strategies are the fastest route to success. So if this is your first time starting your own business or you’re looking to take your business to the next level these 3 strategies will be a sure way to help get you there.
My Top 3 Tips for a Successful Business
1. Create Systems
Systems = sustainability. Every time you do a task in your business more than once you should create a very clear and detailed system for how it is to be done. This will allow you to either do it quicker each time or make it really easy for someone else to do. When you do this you’re able to scale and grow your business because you’re not just caught in the weeds. It gives you the freedom to think of new ideas, serve your clients better, and ultimately make more money in less time.
Nicole and I have done this in all of our businesses. Whether it’s creating a welcome guide for brides who book us that answers alllll the questions we frequently answer, Or creating an easy system to create lengthy proposals in 10 minutes.
2. Develop Partnerships
This is one of THE fastest ways to grow your business. Ask yourself – Who has a complementary business where we share a common customer but our services or products are different?
When you can develop partnerships it becomes a win-win-win. Your partner wins because they expand into your network, you win because you expand into your partner’s network, and your shared customers win because they now purchase your products or services and your partner’s all in one place.
This is also as simple as creating partnerships within your own industry. The more we network and make genuine relationships within our industries, the more our businesses grow. It gives us connection, allows us to refer work back and forth, and helps build community. We are here for everyone’s success. Just because one person succeeds, doesn’t mean another person fails. We can all cheer each other on, be successful, and have meaningful relationships!
3. Find Your Niche
You can’t be everything to everyone. This was one of the hardest lessons to learn as a young business owner. I wanted to serve anyone who needed my services but by doing so I ended up serving no one to the best of my ability. As soon I focused my attention to one very specific area my business took off!
- Ask yourself:
- Who are my best customers? Identify them in as much detail as possible.
- Who do I love working with and why?
- Most importantly – which customers create the least amount of stress in my business?
- Once you’ve answered those questions, focus on attracting ONLY those types of customers, and be ok with the “no’s” from the rest!
So whatever business you’re thinking about creating or scaling these three strategies are guaranteed to get there faster and run your own successful business!
Now I’m busy creating the next generation of entrepreneurs running successful businesses
If you loved these tips, you’ll love our FREE GUIDE on how to take your marriage, family, and business from surviving to THRIVING. Do you feel tired, burnt out, stressed, and you’re wondering how we make it all work?! These are the exact tips that took our life out of survival mode to living the life of our dreams!